Traditional Versus Non-Traditional: Auction Event

When it comes to selling your home, the first thing you think is, “How many times am I going to have to leave so the house can be shown?” For many folks, traditional home selling (listing your home and having it shown) is the only way to sell a home- NOT TRUE! 

What if I told you United Country Midwest Lifestyle Properties has a great marketing plan for a successful Auction Event of your property?

Right now, you’re probably thinking, “There is NO WAY I’m going to get a good price auctioning my home!” Then I would have to tell you, “You’re WRONG!” United Country Midwest Lifestyle Properties offers you the flexibility to present your property for sale in multiple ways:

1. Auction only
2. Traditional/conventional listing only
3. Blended Model
4. Auction followed by a traditional if desired results are not achieved on auction day
5. Traditional with auction option at any time

Show me the money!

Let’s highlight some great selling points for a property Auction event versus Traditional Listing with a real estate agent. Flexibility is key when selling your home. Traditional Listings require you to always have your home in “show ready” mode. With an Auction Event, all previews/inspections are on a pre-arranged date. Bonus!

When it comes to competition, using the Traditional Listing of your property may be one of many available on the market. Using an Auction Event, your property has the market spotlight!

Contingencies can be a hang-up for Traditional Listing. Traditional Listings have the sale contingent upon buyer financing, inspections, and appraisals. Often, sellers may have to make concessions, have items repaired, or make improvements. Auction Events sell your property as-is, where-is. All sales are final, and buyers are encouraged to attend the pre-arranged previews and are responsible for the expense of any inspections.

Negotiations in a Traditional Listing can be drawn out over a long period. Whereas an Auction Event relieves you, the seller, from the pressures of negotiating. Doesn’t that sound nice?!

Offers, through an Auction Event, are from multiple buyers who compete to own your home. These offers are presented at the time of the auction. Multiple offers with a Traditional Listing are rare and can result in a “bidding war” in which you must decide when and what offer you will accept.

Lastly, a great advantage of an Auction Event is the non-refundable earnest money deposit, which is payable upon the fall of the gavel! Plus, your contract to closing date is approximately 90 days or less!

Traditional Listings leave you to trust the buyer will come through and buy your home and not back out. Earnest money can be refundable, and the headaches of lawsuits and court are real.

How do we get started?

At United Country Midwest Lifestyle Properties, our process for a successful, hassle-free auction is simple:

1. Initial Consultation– The stage is set for an active auction process.
2. Market Analysis– We research similar properties to effectively promote your property- ensuring you get a fair market value.
3. Marketing Plan Development- A plan is developed, making effective use of our powerful sales and promotional tools.
4. Marketing Plan Implementation– Our ability to promote your property is unique and unmatched.
5. Auctioning Your Property– Comprehensive event planning, consultation services, and online software to ensure more buyers have a chance to bid.
6. Post-Auction Closing– We will ensure your experience remains hassle-free during the transfer of ownership.

We live in a very fast-paced world. Selling your home shouldn’t be a hassle. Auction Events make home selling simple, streamlined, and highly successful, monetarily speaking. More dollars in your pocket with a faster turnaround time than a Traditional Listing.

In our next article, United Country Midwest Lifestyle Properties explains the Blended Model of Traditional Listing and Auction Events.

Give us a call at 608-742-5000 and let United Country Midwest Lifestyle Properties agents provide you with first-class Auction Event marketing services! You’ll be glad you did!